June 13, 2018

Best Keyword Research Tool : Google Keyword Planner [2018]

Keywords happen to play a fundamental role in building up a site's SEO compatibility. Once the choice of keywords are made properly, you can then head over to on page SEO, good UI, responsive templates, and a healthy content. There are several companies online, which invest a lot of money behind Keyword Research, just to reach out with targeted contents. But for a complete newbie, who dreams about earning online, you don't need to take such risks, but have few minutes in hand, to read this article till the end.

How to use Google Keywords Planner Tool?

The choice of keywords vary from posts to posts and this needs to be understood very carefully. None learned it all at once but repeated practice will build up experiences about keyword research. In this post I have shared whatever tricks I have been practicing to reach out to more of you via search engines.

Now, a lot of people work real hard behind a single post and then find after a limited period of time that they can not rank on the search results. Neither you nor am I any enemy of Google, so that implies that we are overlooking some determinant factors of SEO, primarily the Keywords.

For every beginner blogger or SEO analyst the first source of help is received from Google Keyword Planner. 


So what is keyword research?

Considering the layman version of explaining this term we can call this as the continuous process of identifying Keywords. Example:- Adsense Payments, Blogging for Beginners, etc.The idea behind performing this research is to find those keywords which give maximum traffic and comes with minimal competition.

Like if you want to compare two keyword that target to same contents like below, you'll see that one has a lesser competition compared to the other and also the traffic/search volume is decent.


What is Google Keyword Planner tool?

Google Keyword tool is an official product from Google, which gives us a traffic estimation of our target Keywords and also help in finding more relevant and related Keywords for your niche. But there are certain pre-requisites for this tool:


  1. Must have a running Google Adwords account, or if you don't have one then create it. It is completely free to use.
  2. This tool is basically created to guide advertisers in choosing the right keyword, however one can use it to enhance SEO of his/her website.
As you can see below, this is what the homepage of Keyword Planner tool looks like.


Google Keyword Planner

All you got to do is, click on Find Keywords box and enter the required phrase that you want to research on and add filters regarding the country you want to target.

How to use Google Keyword Planner?

STEP 1. Enter the phrase, product name or URL you want to do a research on. Click on Get Started.

Enter the keyword

STEP 2. Once you reach the Keyword Plan page, you'll find a list of all the possible keywords with its corresponding characteristics mentioned.

Keyword Plan

STEP 3. From this list you can choose those keywords that are having a decent monthly search volume and at the same time a lesser competition. Then you can include these phrases in your post and the Search Description of your post too.

What next?


You can compare the weight of few keywords together and choose the one that best suits your posts.
Now that you have an idea about which are the appropriate keyword that are useful for your blog posts, you can write posts on it keeping in mind about the search volume of that keyword. In this manner you can use Google Adwords Keywords Estimator aka The Keywords Planner to maximize chances of your blog posts to rank high in the search results.

Video Tutorial:


   

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