August 02, 2018

WhatsApp Business API | Money-making policy by WhatsApp

WhatsApp Business API was launched today finally after a year of its declaration that WhatsApp will place charges on its features for businesses.
To get this do we must have a proper idea of what is WhatsApp Business API?

WhatsApp Business API | Money-making policy by WhatsApp

What is WhatsApp Business API?

With the help of this framework, official websites of brands and businesses can include WhatsApp chatting option on them. It will assist the customers directly to the business’s profile accordingly respond to the possible questions. Also, businesses will only be able to contact the person who messaged them first.

How does this work?

To begin with, WhatsApp Business API you first need to create your business profile. With that being done, customers will be directed there as soon as they click on your ads.
You can keep your customer in touch with after-sales services by sending them instant notifications related to sales.

What is its price?

WhatsApp Business API won’t be charging the business unless the response time for a message is more than 24 hours period. Thus creating WhatsApp Monetization Model by sandwiching customer engagment broadly on WhatsApp.

Does WhatsApp Business API mean a big deal?

Through the WhatsApp API, For medium and large businesses, the WhatsApp Business API powers your communication with customers all over the world, so you can connect with them on WhatsApp in a simple, secure, and reliable way. The company claims that the chats will have end-to-end encryption.

With a customer base of more than 1.5 billion users, this is WhatsApp’s first step towards monetization. This would also help the Social Networking Site, Facebook, recover the bubonic sum it paid to own the messaging giant.

Will this move by WhatsApp affect the simple experience of chatting with friends and family? No one can say for sure as yet. Currently, WhatsApp is battling conflicting situations. Miscreants are using WhatsApp to circulate widespread panic and misinformation. India is having a tough time to battle this situation here.
It’ll be interesting to witness WhatsApp balance its personal and professional business models in the coming months.

Let me know your opinions below in the comment section about what you feel this WhatsApp business messenger API is about. whether it is going to benefit the up and coming freelancers or small businesses too.


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