Blogspot is a free blogging platform from Google. In this article, I'm gonna share 9 Actionable Blogspot SEO Tips which will help your posts rank better.
Although Blogspot is a free platform for bloggers, but it comes with a lot of limitations. I keep mentioning certain reason why pro bloggers prefer WordPress over Blogger and this article will once again justify their claim.
When I started blogging I came across multiple SEO Hacks, Guides, Tips for Blogspot bloggers on the internet. Most of them deal with the modification of xml codes in Blogger templates.
WordPress, on the other hand, has multiple plugins dedicated to solve this issue of SEO.
If you need a step-by-step guide to create your free blog on Blogspot then do follow this post: Start a New Blog in Google Blogspot
Now that we have an idea of creating a new blog in Google Blogspot, we shall head over to the topic of this article.
9 Actionable Blogspot SEO Tips for BloggersAny site can achieve its SEO via On-Page and Off-Page optimisation. On-Page SEO includes optimisation of the article we write, the keywords and other associated stuffs.
Want an actionable guide to Keyword Research? Follow this guide.
Optimise Blogger Post URLPost URL or the permalink plays a vital role in terms of SEO. There are some tips that one should follow to gain a higher ranking in Search Engines:
- Limit the number of characters in post title to less than 60.
- Remove any stop words. They are neglected by search engines and thus affect Search Engine ranks.
Blogspot allows you to opt between Automatic and Custom Permalink.
The Automatic Permalink is generated from Post Title. The Custom Permalink is the one you can edit. It is preferred to add keywords in permalink instead of stop words.
You'll love this tool: Permalink Generator
As you can see, the right section of a post editor window in Blogspot contains options for choosing between Automatic and Custom Permalink. After you edit the permalink, click Done.
Optimise Keyword DensityIf you've ever checked your blog's SEO score from any website, you might have seen a criteria that affects/improves your website SEO score. That factor is Keyword Density.
A very low Keyword Density will reduce Blogspot SEO and an extra use of Keywords make content look spammy. Search engines avoid such spammy posts.
It is a good practice to keep a 2% per post ratio with LSI Keyword. You can look for this tool to find out related LSI keywords with your keyword.
Worry not! Check this awesome list of FREE SEO tools that will make your work much easier.
Other tools like Fraze helps in content optimisation with respect to keywords. Always remember, too much stuffing of keywords make your post look manipulative to search engines and they neglect such posts in their search results.
Use of Blogspot LabelsYou might have noticed at the top of right pane of the post editor window contains Labels. They categorise posts into different themes.
|Labels in Blog Posts|
In WordPress, we have Categories and Tags separately. That helps in extra SEO. But in Blogspot we have only these Labels.
One can include more than one label by adding commas(,) in between them. These Labels also help in grouping similar posts and thus attracts the visitors to go through just one post.
Optimise Blogger Post TitleHow can one not take care of Post Title. When we use any custom template, or few default templates in Blogspot, they are coded in a manner that the Website Title appears before Post Title.
And that definitely is not a healthy practice when it comes to enhancing SEO on a website.
The search results of such websites appear like this:
<Website Title> - <Post Tilte>
<Post Meta Description>
But what is desirable is:
<Post Title> - <Website Tilte>
<Post Meta Description>
Question is, how to fix this?
- Go to Blogger Dashboard and reach out for Themes.
- Next, click on Edit HTML.
- Hit Control+F on the code box. This will open a search field within it.
Replace it with:
<b:if cond= 'data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/></title> </b:if>
Then, save your theme. After all the above changes are made, visit any post in your blog. You'll find the title bar reflect the change.
Add Meta TagsMeta tags are areas in HTML code that contain information about a website. The information cannot be seen on the website itself.
Search engines access certain meta tags so they can, for instance, display a page title and description in the search results.
Though meta tags now make a slight influence on SERP, still a new blogger should make it a habit to write a proper title, description and contents.
Also make sure, you have added your keywords in them. That helps search engines identify the contents of the post.
Optimise Blogger ImagesEver wondered how Blogger images can have an impact on your website's SEO!
To understand that, try putting any keyword on Google Search and look for the image results. For example, take a look at the image below:
As you can see, those images have links back to the website where they are uploaded. Such images have one thing in common.
The file name has exact or related keywords that were searched. Our friend Harsh has a wonderful guide on this.
Add Nofollow attribute to External LinksLinks can be provided in HTML code together with a nofollow attribute. This attribute ensures that search engines cannot follow the link and therefore:
- the link will not be classed as a backlink for the linked website
- if nofollow backlinks are used exclusively, the linked website will not be included in the index
|Add Nofollow attribute|
Nofollow backlinks will not improve a website’s position in the search rankings. Nevertheless, they are necessary. They ensure that search engines perceive a site’s link building structure to be ‘natural’.
In addition, nofollow backlinks contribute to visitors of other websites being forwarded to your site.
Monitor the Comment SectionThis tip follows from the same nofollow attribute. To avoid spammy comments from getting indexed, add nofollow attribute to blogger comments. Also, don't unnecessarily add keywords from blog post.
I hope this guide will help you put things in the right place and help you earn traffic.
If you have benefited from this guide, help us grow by sharing this. I'll see you around.